In 5 monthsTrade show · Consumer Goods · 17th edition
Shenzhen Pet Fair 2027 (17th China International Pet Supplies Exhibition)
深圳国际宠物用品展览会（深宠展） 2027
South China's big pet-industry show: pet food, toys, litter, smart feeders, grooming and vet gear, cross-border e-commerce halls, plus cat and dog shows for owners.
- Dates
- 25–28 Feb Thu–Sun · 4 days
- Venue
- Futian CEC Futian
- Entry
- Free or register on site
- Open to
- Trade only business visitors
What is China (Shenzhen) International Pet Supplies Exhibition (Pet Fair)?
The Shenzhen Pet Fair, known in Chinese as 深宠展, is the city's big pet-industry show. It is run by Shenzhen Huayi Times, a local exhibition company founded in 1994, and takes over several halls of the Futian Convention & Exhibition Center twice a year: a spring edition early in the year and an autumn edition in September. The 15th edition ran 12–15 March 2026 and the 16th ran 23–26 September 2026; the 17th is set for 25–28 February 2027, which the organizer pitches as the pet trade's first big show of the year.
The floor covers most of what a pet shop or online store sells. The organizer's 2027 hall plan has Chinese pet-food brands and an international brands hall for dry and wet food, treats and supplements; halls for toys, bowls, leads, carriers, strollers and cooling mats; a cat hall with litter, clothing and bedding; smart products such as automatic feeders, water fountains and self-cleaning litter boxes; grooming, hygiene and veterinary equipment; and a food supply-chain area for OEM/ODM makers, ingredients and packaging. Live dogs, cats and small or exotic pets are part of the show too.
For 2027 the organizer is adding five side shows under a "1+5" format: a pet cross-border e-commerce show, a pet-food supply-chain show, a pet-supplies supply-chain show, a small-animal veterinary conference and a small and exotic pets show. It says it is inviting buyer groups from more than 40 countries and working with Tmall, JD, Douyin, TikTok and Amazon, which makes the fair useful for sellers sourcing pet products from Guangdong factories.
It is also a day out. Pet owners can buy tickets, and the organizer promises competitions and shows such as a cat show, an all-breed dog championship, a cosplay parade and an exotic-pets zone, and expects many visitors from Hong Kong and Macau. For expats with a dog or cat it is a place to find food brands, gadgets and grooming products in one go; for anyone in the pet business it is a quick way to meet South China suppliers.
Why go
- Source pet food, treats, toys, litter, carriers and smart feeders from Chinese makers and OEM/ODM factories
- Cross-border sellers: a dedicated pet cross-border e-commerce show and supply-chain halls in 2027
- See new pet gadgets first: smart litter boxes, feeders, fountains and wearables have their own hall
- Pet owners: buy food and gear, and catch cat shows, dog championships and exotic-pet displays
- Trade visitors who pre-register skip the ¥100 ticket
Our take
The fair fills Halls 1, 2, 7, 8 and 9 at Futian (Metro Lines 1 and 4 to Convention & Exhibition Center station). Registration and ticketing run through the organizer's WeChat account, so set that up before you go. The 2027 edition runs Thursday to Sunday; if you are there to source, the two weekdays are the better bet, since pet owners are likelier to come at the weekend.
Go if you're
- Pet shop, grooming salon and vet clinic owners
- Distributors, importers and cross-border e-commerce sellers sourcing pet products
- Brand owners looking for OEM/ODM pet-food and supplies factories
- Pet owners in Shenzhen, Hong Kong and Macau (ticketed public entry)
Forums, awards & what else is on
- 2027 "1+5" format: Global Pet Cross-border E-commerce Show, Pet Food Supply Chain Show, Global Pet Supplies Supply Chain Show, Global Small Animal Veterinary Conference, Small & Exotic Pets Show
- Industry conferences on sales channels, cross-border e-commerce, retail innovation and the supply chain (organizer's programme)
- Cat show, all-breed dog championship, pet cosplay and an exotic-pets zone (organizer's 2027 plans)
- New-product launch programme for the year's pet products
This year's edition
The spring edition of the Shenzhen Pet Fair fills Halls 1, 2, 7, 8 and 9 of the Futian Convention & Exhibition Center. New for 2027 are five side shows: pet cross-border e-commerce, pet-food supply chain, pet-supplies supply chain, a small-animal veterinary conference and a small and exotic pets show.
- **Entry:** trade visitors (shops, distributors, e-commerce sellers, vet clinics) pre-register free through the organizer's WeChat QR code, which waives the ¥100 ticket. Pet owners buy tickets through the organizer's WeChat ticketing; the 2027 price isn't out yet. - **Hours:** not published yet.
Days & opening hours
Hours are the organiser's. Last entry is usually 30 minutes before closing, and the last day often closes early.
How to get in
- Just turn upTrade visitors can almost always register at the on-site counter. Bring your passport and a business card.
- Or pre-register onlineFree, about 3 minutes. You get a QR e-badge and skip the counter queue. Organiser's registration page ↗
- Collect your badgeShow the QR (or your passport) at the badge desk. Screenshot it first — venue Wi-Fi is slow on day one.
Free for trade visitors who pre-register through the organizer's WeChat QR code (waives the ¥100 ticket)
Flying in? The visitor guide
What international buyers ask us most, in one place.
Many passports get 30 days visa-free, and 55 nationalities can use 240-hour visa-free transit via Shenzhen when flying on to a third country. Check your eligibility before booking.
Link a Visa or Mastercard to Alipay or WeChat Pay before you fly — booths, taxis and canteens rarely take cards. Keep ¥500 cash for samples.
Get a roaming eSIM: Google, WhatsApp and Gmail don't work on hotel or venue Wi-Fi. Suppliers will ask for your WeChat, not your email.
Pre-register, bring your passport to collect the badge, and pack 200 business cards. Photograph each card next to the booth number — you'll forget by day two.
Hall English is patchy outside the big brands. A freelance interpreter costs ¥800–1,500 a day; book a week ahead for big fairs.
Don't carry 40 kg home. SF Express and DHL counters sit in the main lobbies and will ship samples door to door from about ¥200.
Walk to a dozen business hotels in the CBD, and to the rooftop bars afterwards.
- Enter from the metro level, not the street — the badge desks are underground.
- Lunch: skip the hall canteens and walk 5 min to the malls around Shopping Park.
Good to know
When is China (Shenzhen) International Pet Supplies Exhibition (Pet Fair) 2027?
Thu 25 Feb – Sun 28 Feb 2027. Daily opening hours aren't published yet; check the organizer's site before you go.
Where is China (Shenzhen) International Pet Supplies Exhibition (Pet Fair) held?
Shenzhen Convention & Exhibition Center (深圳会展中心), 111 Fuhua 3rd Rd, Futian District. Take metro Line 1/4 to Convention & Exhibition Center station.
Is China (Shenzhen) International Pet Supplies Exhibition (Pet Fair) free to visit?
Yes for trade visitors. Pre-register online to skip the queue, or just turn up and register at the counter with your passport.
Can the public visit the Shenzhen Pet Fair?
Yes. The organizer sells tickets to pet owners through its WeChat account, and trade visitors (shops, distributors, e-commerce sellers, vet clinics) can pre-register instead to skip the ¥100 ticket.
How often is the Shenzhen Pet Fair held?
Twice a year at the Futian Convention & Exhibition Center: a spring edition (12–15 March in 2026, 25–28 February in 2027) and an autumn edition in September (23–26 September 2026).
Is it useful for Amazon or TikTok Shop sellers?
Yes. For 2027 the organizer is adding a pet cross-border e-commerce show and supply-chain halls, and says it works with Amazon, TikTok, Tmall, JD and Douyin.
What products are on show?
Pet food and treats, supplements, toys, bowls, leads, carriers, cat litter and furniture, smart feeders and litter boxes, grooming and hygiene products, vet equipment and medicines, plus live pets.
Sources
Researched from the organiser's own pages, last checked 2026-09-28. Spotted something out of date? Tell us.
- Official site · szpetfair.com ↗
- official site: 17th edition (25–28 Feb 2027, Futian), 1+5 format, overseas buyers, activities ↗
- official site: 2027 hall plan by product area ↗
- official site: trade pre-registration waives the ¥100 ticket ↗
- official site: about the organizer (Huayi Times, founded 1994) ↗
- Futian CEC 2026 exhibition plan: 15th edition 12–15 Mar 2026, 16th 23–26 Sep 2026 ↗
More trade shows in Shenzhen
Full 2026–27 calendar →More in Consumer Goods