LOUPE South China – International Labels & Packaging Printing Exhibition 2026Shenzhen Label and Packaging Printing Expo: Dates & Visitor Guide

What is LOUPE South China – International Labels & Packaging Printing Exhibition?

LOUPE South China is the new name for Labelexpo South China, the Shenzhen edition of Labelexpo, the label industry's long-running trade-show series. The organiser, Informa Markets, has renamed the whole series LOUPE, short for "Labels & OUter-Packaging Embellishment" (a loupe is also the magnifying glass printers use to check print quality), and has widened it from labels to short-run packaging. The show is held every two years, and the December 2026 edition at Shenzhen World is the first under the new name. It fills Halls 1 and 3, about 30,000 m², roughly half as big again as 2024, with more than 250 exhibitors.

The floor covers three kinds of converting business: self-adhesive and in-mould labels, mid-web flexible packaging such as shrink sleeves and stand-up pouches, and folding cartons printed and converted inline. Exhibitors show narrow- and mid-web flexo presses, hybrid and pure digital label presses, digital embellishment (foil, varnish, embossing), finishing and die-cutting, inspection and web-guiding, prepress and plate-making, label stocks, films, inks and adhesives, and RFID and anti-counterfeiting. Many presses run live. Names in the 2026 line-up include Epson, Esko, X-Rite, Flint Group, 3M, GEW and BST, alongside Chinese press builders such as Weigang, Zonten, FLORA (Runtianzhi) and HanLabel and dozens of material and finishing suppliers from Dongguan and Shenzhen.

Visitors are label and packaging converters, brand owners' packaging and procurement teams, packaging designers and industry suppliers. In 2024 the show counted 16,157 visitors from 77 countries, and South China's dense cluster of electronics, cosmetics, food and consumer-goods brands keeps local demand for labels and short-run packaging high.

The education programme includes a 2026 Label Forum co-hosted with the China Packaging Federation (on digital workflows and sustainability), a RAIN RFID encoding masterclass with certification, a Label Academy masterclass on label materials, and a Smart Label Trail that guides visitors to RFID and connected-label exhibits.

If you buy labels or packaging from South China printers, or run a converting business in Asia, this is a compact show where you can see Chinese-built presses next to international kit and talk to the people who supply your printers.