Thu 15 Oct · Cifnews
Black Friday DTC Peak Season Growth Summit 2026
Speakers and agenda not published yet. Running it? Post the line-up and sellers can decide which talks are worth the trip.
Post the speakers →Coming up
E-commerce events in Shenzhen, coming up
Follow, and new seller meetups and summits go into your weekly email as we list them.
SummitThu 15 Oct · 10am
Black Friday DTC Peak Season Growth Summit 2026
A day of talks for independent-site (DTC) brands on Black Friday and Q4 peak season: traffic, ads, conversion and logistics. Address sent after registration.
ShopifyIndependent DTCVenue TBC, Shenzhen · Register on HuodongxingIn Chinese
Wed 14 Oct · 8pm
Cross-border Sellers' Tea Salon — Longhua (Wednesdays)
TikTok ShopAmazonShopifyHuanzhi Center (One Mall, Longhua), Longhua · Free or ¥39.8In Chinese
Thu 15 Oct · 2pm
Rakuten, Coupang, Amazon Japan & SHEIN: Japan–Korea Seller Meet-up — Shenzhen
Cifnews office, Qianhai Enterprise Mansion, Nanshan · Free (registration)In Chinese
Thu 15 Oct · 8pm
Shenzhen Marketing Meetup: October 2026
Brass House, Futian · Free entry · pay for your own drinks
Fri 16 Oct · 2:30pm
Bao'an Cross-border E-commerce Lecture #8: AI for TikTok Shop US
TikTok ShopZhimei Huizhi Industrial Park (OAO Art Space), Bao'an · Free (registration)In Chinese
Mon 19 – Tue 20 Oct
AliExpress Annual Summit & Double 11 Merchant Conference 2026
Other marketplacesShenzhen Convention & Exhibition Center, Futian · Register on HuodongxingIn Chinese
Tue 20 Oct · 2pm
eMAG New Seller Meetup — Shenzhen
Other marketplacesVenue TBC, Shenzhen · Register on HuodongxingIn Chinese
Thu 22 Oct · 9am
CBDF Going-Global Carnival 2026 — Shenzhen
Independent DTCVenue TBC, Shenzhen · Free VIP registrationIn Chinese
Fri 23 Oct · 1pm
Cross-border Service Providers Growth Summit — Shenzhen
Lehui Center (Bantian), Longgang · ¥9.9 early birdIn Chinese
Chinese-language sessions are hidden. The calendar below still has the expos, platform sales and order-before dates.
On stage
Who's speaking at the next seller summits
Speaker line-ups for seller summits are scattered across WeChat posts and registration pages, when they're published at all. When an organizer posts theirs here it shows below, so you can pick the talks worth crossing the city for.
Mon 19 Oct · BaiJing Chuhai
AliExpress Annual Summit & Double 11 Merchant Conference 2026
Speakers and agenda not published yet. Running it? Post the line-up and sellers can decide which talks are worth the trip.
Post the speakers →Thu 22 Oct · Qingwen Consulting
CBDF Going-Global Carnival 2026 — Shenzhen
Speakers and agenda not published yet. Running it? Post the line-up and sellers can decide which talks are worth the trip.
Post the speakers →Chinese-language summits are hidden.
The sourcing & selling calendar
Cross-border e-commerce Shenzhen 2026: meetups, expos & the dates that move stock
Meetups, summits and trade expos in one list — plus the platform sales, factory closures and “order before” cut-offs every Shenzhen seller plans around. Filter by where you sell.
OctNovDecJanFeb
Selling peaks
Prime BDD11.11BFCM
China closed
CNY shutdown
Fairs & expos
GS HKCanton 1Canton 2Canton 3
Meetups
Order before
Last sailingTTS sign-upFBA inboundXmas airCNY PO cut-offLast boxes
Today
October 2026
26 dates · 2 order-before
- Sat10Oct
Order beforeEst.
Last sea sailing for Black Friday FBA stockYantian → LA/Long Beach is ~16 days port-to-port; add customs, drayage and 2–3 weeks FBA check-in. Miss this and it's air freight.
TodayAmazonShopifyTemu - Sun–Wed11–14Oct
FairEst.
Global Sources Consumer Electronics, Hong KongPhone accessories, audio, smart home. One hour from Futian via Shenzhen Bay Port — many sellers do HK and Canton Fair in one trip.
AsiaWorld-Expo, Hong Kong
TomorrowAmazonTikTok ShopTemu - Tue–Wed13–14Oct
Sales eventEst.
Amazon Prime Big Deal DaysThe October Prime event. Deal submissions close about six weeks before — stock needs to be checked in by early October.
in 3 daysAmazon - Wed14Oct
MeetupIn Chinese
Cross-border Sellers' Tea Salon — Longhua (Wednesdays)Small weekly get-together for TikTok, Amazon and independent-site sellers in Longhua: swap suppliers, tactics and contacts over tea. Numbers are limited.
Huanzhi Center (One Mall, Longhua), Longhua
in 4 daysTikTok ShopAmazonShopify - Thu–Mon15–19Oct
Fair
Canton Fair — Phase 1Electronics, lighting, hardware, tools, vehicles & machinery. 30 min by high-speed rail from Futian to Guangzhou South, then Metro Line 8.
Pazhou Complex, Guangzhou
in 5 daysAmazonIndependent DTC - Thu15Oct
SummitIn Chinese
Black Friday DTC Peak Season Growth Summit 2026A day of talks for independent-site (DTC) brands on Black Friday and Q4 peak season: traffic, ads, conversion and logistics. Address sent after registration.
Venue TBC, Shenzhen
in 5 daysShopifyIndependent DTC - Thu15Oct
MeetupIn Chinese
Rakuten, Coupang, Amazon Japan & SHEIN: Japan–Korea Seller Meet-up — ShenzhenFree Cifnews afternoon in Qianhai where Rakuten, Coupang, Amazon Japan and SHEIN recruitment managers explain how to start selling into Japan and Korea in 2026. Talks are in Chinese only.
Cifnews office, Qianhai Enterprise Mansion, Nanshan
in 5 daysAll sellers - Thu15Oct
Meetup8pm
Shenzhen Marketing Meetup: October 2026Free-talking networking for marketers, e-commerce sellers, agencies and factory owners. No talks, no agenda. Free entry; pay for your own drinks.
Brass House, Futian
in 5 daysAll sellers - Fri16Oct
MeetupIn Chinese
Bao'an Cross-border E-commerce Lecture #8: AI for TikTok Shop USThe eighth session of Bao'an District's free cross-border e-commerce lecture series, on using AI to grow on TikTok Shop US.
Zhimei Huizhi Industrial Park (OAO Art Space), Bao'an
in 6 daysTikTok Shop - Mon–Tue19–20Oct
SummitIn Chinese
AliExpress Annual Summit & Double 11 Merchant Conference 2026AliExpress's two-day merchant conference ahead of Double 11: platform policy, category trends and seller programmes, in Hall 4 at the Futian convention centre.
Shenzhen Convention & Exhibition Center, Futian
in 9 daysOther marketplaces - Tue20Oct
Order beforeEst.
TikTok Shop BFCM campaign sign-ups closeRegister products for the Black Friday / Cyber Monday campaign in Seller Center. Samples to affiliates should already be out.
in 10 daysTikTok Shop - Tue–Fri20–23Oct
Expo
18th Shenzhen International Consumer Electronics Show (CME)Earbuds, chargers, power banks, wearables and AI glasses straight from Shenzhen brands — the consumer-electronics sourcing show, same week as the gifts fair.
Shenzhen World, Bao'an
in 10 daysAmazonTikTok ShopIndependent DTC - Tue–Fri20–23Oct
Expo
34th China (Shenzhen) Int'l Gifts & Home Products Fair (Autumn)Homeware, gifts and packaging from thousands of booths: the classic autumn private-label hunting ground.
Shenzhen World, Bao'an
in 10 daysAmazonTemuShopify - Tue20Oct
MeetupIn Chinese
eMAG New Seller Meetup — ShenzhenFree recruitment afternoon for eMAG, the biggest marketplace in Romania, Bulgaria and Hungary: how to open a store, what it costs and what sells in Eastern Europe. In Chinese only; the address is sent after registration.
Venue TBC, Shenzhen
in 10 daysOther marketplaces - Wed–Fri21–23Oct
Expo
Fashion Source Shenzhen 2026 (33rd) & SS27 Shenzhen Original Fashion WeekApparel and textile sourcing plus Shenzhen Fashion Week — mills and OEM factories, good for fashion DTC and TikTok sellers.
Shenzhen Convention & Exhibition Center, Futian
in 11 daysTikTok ShopTemuShopify - Thu22Oct
SummitIn Chinese
CBDF Going-Global Carnival 2026 — ShenzhenA full day for brands going global: talks on AI, digital marketing and cross-border growth, plus networking. Held at a five-star hotel in Nanshan; the address is sent after registration.
Venue TBC, Shenzhen
in 12 daysIndependent DTC - Fri–Tue23–27Oct
Fair
Canton Fair — Phase 2Consumer goods, gifts, home décor, kitchenware, building materials — the phase most Amazon private-label sellers go for.
Pazhou Complex, Guangzhou
in 13 daysAmazonTemuShopify - Fri23Oct
SummitIn Chinese
Cross-border Service Providers Growth Summit — ShenzhenA large summit for companies selling services to cross-border sellers (logistics, payments, agencies, SaaS): brand building and growth, with TKFFF.
Lehui Center (Bantian), Longgang
in 13 daysAll sellers - Tue27Oct
MeetupIn Chinese
Coupang 2027 Rocket Growth Seller Kickoff — ShenzhenCoupang's 2027 seller recruitment kickoff: selling into Korea through Rocket Growth, onboarding and what sells. The address is sent after registration.
Venue TBC, Shenzhen
in 17 daysOther marketplaces - Wed–Fri28–30Oct
Expo
ICBE 2026: Shenzhen International Cross-border E-commerce Trade FairCross-border e-commerce sourcing fair with brand/manufacturer, platform (Amazon, Walmart, eBay), service-provider and industrial-park zones.
Shenzhen Convention & Exhibition Center, Futian
in 18 daysAmazonTikTok ShopTemu - Thu29Oct
SummitIn Chinese
2027 Amazon Innovative Sellers Summit — ShenzhenAfternoon summit for Amazon sellers on using AI to grow in 2027: talks from sellers and service providers, first stop of the national tour.
Pullman Shenzhen Longhua (Shentie), Longhua
in 19 daysAmazon - Thu29Oct
MeetupIn Chinese
TikTok Shop US & Mexico Growth Session — ShenzhenSmall-group session with Airwallex on growing TikTok Shop sales in the US and Mexico: payments, compliance and content that converts.
Lehui Center (Bantian), Longgang
in 19 daysTikTok Shop - Thu29Oct
MeetupIn Chinese
Wayfair Seller Workshop — ShenzhenWayfair's seller recruitment roadshow: how to sell home goods on Wayfair in North America and Europe, across all categories.
Lehui Center (Bantian), Longgang
in 19 daysOther marketplaces - Thu29Oct
MeetupIn Chinese
eMAG Peak-Season Workshop: Onboarding & Holiday Products — ShenzhenHands-on session for selling on eMAG (Romania, Bulgaria, Hungary) before the holidays: getting onboarded fast and choosing seasonal products.
Lijincheng Center (Longhua), Longhua
in 19 daysOther marketplaces - Fri30Oct
MeetupIn Chinese
AI Cross-border Growth Masterclass — ShenzhenAfternoon-to-evening masterclass from TKFFF on using AI across the cross-border workflow: product research, content, ads and operations.
Lehui Center (Bantian), Longgang
in 20 daysTikTok Shop - Sat–Wed31Oct → 4 Nov
Fair
Canton Fair — Phase 3Textiles, apparel, shoes, toys, baby, pet and personal care.
Pazhou Complex, Guangzhou
in 21 daysTemuTikTok ShopShopify
November 2026
5 dates · 1 order-before
- Sun1Nov
Order beforeEst.
FBA Q4 inbound deadlineAmazon's recommended arrival for BFCM inventory. After this, check-in times at US fulfilment centres stretch to weeks.
in 22 daysAmazon - Wed11Nov
Sales event
Singles' Day (11.11)The world's biggest shopping day. Temu, AliExpress and TikTok Shop run global 11.11 campaigns; domestic freight capacity gets tight.
in 32 daysTemuTikTok Shop - Wed–Fri25–27Nov
Expo
CPSE Shenzhen 2026: Charging, Battery Swap, PV-Storage & Battery Technology ExpoCharging, batteries and home energy storage — portable power stations are one of Amazon's hottest categories.
Shenzhen Convention & Exhibition Center, Futian
in 46 daysAmazonShopify - Thu–Sat26–28Nov
Expo
China Hi-Tech Fair 2026 (CHTF, 28th)China's national hi-tech fair: trend-spotting more than sourcing. Go on the trade days, skip the weekend crowds.
Shenzhen World, Bao'an
in 47 daysIndependent DTCAmazon - Fri–Mon27–30Nov
Sales event
Black Friday → Cyber MondayThanksgiving is 26 Nov. Ad CPCs peak; plan budgets and creative in October, not the week of.
in 48 daysAmazonTikTok ShopShopifyTemuIndependent DTC
December 2026
3 dates · 2 order-before
- Sat5Dec
Order beforeEst.
Last air freight for Christmas deliveryExpress air out of Shenzhen to US/EU customers — later than this and you're promising 'arrives after Christmas'.
in 56 daysShopifyIndependent DTCTikTok Shop - Fri11Dec
MeetupIn Chinese
TikTok Shop Europe Cross-border Workshop — ShenzhenTikTok Shop's roadshow for sellers expanding to its 13 European markets: onboarding, categories and content-led selling. Address sent after registration.
Venue TBC, Shenzhen
in 62 daysTikTok Shop - Tue15Dec
Order before
Order before CNY: last POs that ship on timeWith 30–45 day production lead times, anything ordered after mid-December risks being stuck in a closed factory until March.
in 66 daysAll sellers
January 2027
2 dates · 1 order-before
- Wed20Jan
Order beforeEst.
Last containers out before Chinese New YearPorts and trucking thin out from the third week of January. Confirm the container itself, not just a booking request.
in 102 daysAll sellers - Mon–Thu25Jan → 25 Feb
China closed
Chinese New Year factory shutdownNew Year's Day is 6 Feb 2027. Most factories stop 2 weeks before and restart 2–3 weeks after — and some workers don't come back, so quality dips in March.
in 107 daysAll sellers
August 2027
1 dates
- Wed–Fri18–20Aug
Expo
CCBEC 2027: China (Shenzhen) Cross-border E-commerce FairB2B cross-border e-commerce fair for sourcing products and services: platforms, logistics, payments and marketing.
Shenzhen World Exhibition & Convention Center, Bao'an
in 312 daysAll sellers
September 2027
1 dates
- Sun–Fri19–24Sep
Summit
Shenzhen SEO Conference 2027English-language SEO conference bridging Western and Chinese search marketers, 19–24 Sep 2027 at The St. Regis Shenzhen.
The St. Regis Shenzhen, Luohu
in 344 daysAll sellers
Est. = based on previous years; we update the day the platform or organiser confirms. Expos in full: Shenzhen trade show calendar →
Flying in to source?
Visiting Shenzhen to source products: the seller’s short guide
Plenty of sellers start as visitors with a suitcase of samples. Here’s the five-minute version; the full trade show visitor guide covers badges, metro Line 20 and what to pack.
Read: First time at a Shenzhen trade show? →Trade show calendar
- 01
Huaqiangbei, the electronics market 华强北
Thirty-odd malls of components, finished gadgets and phone parts around Huaqiang Rd (Metro Lines 1, 2, 3 & 7). Go on a weekday morning — stalls are quieter and owners have time to talk MOQs.
Tip Ask for the factory, not the stall: many booths are showrooms for workshops in Longhua and Dongguan.
- 02
Factory visits 验厂
Book through your supplier a week ahead and send passport details — most factories are in Bao'an, Longhua or across the border in Dongguan (45–90 min by car).
Tip Count sewing machines or SMT lines, look at the warehouse, and ask to see a current order for another brand.
- 03
Samples & shipping them home 寄样
SF Express and DHL pick up from hotels and factories. Batteries, magnets and liquids need a specialist forwarder — tell them before you pack.
Tip Consolidate samples with one forwarder in Shenzhen and ship once at the end of the trip.
- 04
Interpreters & sourcing agents 翻译 / 采购代理
A freelance interpreter costs ¥800–1,500 a day. A sourcing agent works on 3–8% of order value. Ask other sellers for a name they have actually used.
Tip Agree in writing whether your agent takes commission from factories too.
- 05
Paying suppliers & getting around 付款
Deposits are usually 30% by bank transfer in USD or RMB. For daily life, link your card to Alipay or WeChat Pay before you land; taxis via DiDi in either app.
Tip Never pay a deposit to a personal account, whatever the reason given.
- 06
The Canton Fair side-trip 广交会
Guangzhou's Pazhou Complex is 30 minutes from Futian by high-speed rail. Three phases each April and October; pre-register online for a free buyer badge.
Tip Stay in Shenzhen and commute — hotels near Pazhou triple during the fair.
Who runs the rooms
Seller event organizers in Shenzhen
Platforms, seller media, service providers and a few seller-run salons — everyone with a date on the calendar above.
| Organizer | What they run | How often | Language | Platforms | Next |
|---|---|---|---|---|---|
| Cifnews | Black Friday DTC Peak Season Growth Summit 2026 · Rakuten, Coupang, Amazon Japan & SHEIN | 4 events listed | 中文 | ShopifyIndependent DTCOther marketplaces | Thu 15 Oct |
| BrandArk | 2027 Amazon Innovative Sellers Summit · Wayfair Seller Workshop | 3 events listed | 中文 | AmazonTikTok ShopOther marketplaces | Thu 29 Oct |
| TKFFF (TikTok Seller Portal) | Cross-border Service Providers Growth Summit · AI Cross-border Growth Masterclass | 2 events listed | 中文 | TikTok Shop | Fri 23 Oct |
| Xiaoguai Cross-border Salon | Cross-border Sellers' Tea Salon — Longhua | Every Wed | 中文 | AmazonTikTok ShopShopify | Wed 14 Oct |
| Shenzhen Marketing Meetup | Shenzhen Marketing Meetup | One-off | EN | All sellers | Thu 15 Oct |
| Zhimei Tech | Bao'an Cross-border E-commerce Lecture #8 | One-off | 中文 | TikTok Shop | Fri 16 Oct |
| BaiJing Chuhai | AliExpress Annual Summit & Double 11 Merchant Conference 2026 | One-off | 中文 | Other marketplaces | Mon 19 Oct |
| Qingwen Consulting | CBDF Going-Global Carnival 2026 | One-off | 中文 | Independent DTC | Thu 22 Oct |
| Kuozhan Exhibition (Shanghai) | ICBE 2026 | One-off | — | AmazonTikTok ShopTemu | Wed 28 Oct |
| Airwallex | TikTok Shop US & Mexico Growth Session | One-off | 中文 | TikTok Shop | Thu 29 Oct |
| Santou Liubi Sellers Club | eMAG Peak-Season Workshop | One-off | 中文 | Other marketplaces | Thu 29 Oct |
| Messe Frankfurt (Shenzhen) | CCBEC 2027 | One-off | — | All sellers | Wed 18 Aug |
| Shenzhen SEO Conference | Shenzhen SEO Conference 2027 | One-off | EN | All sellers | Sun 19 Sep |
Organizers who only run Chinese-language events are hidden.
Run seller events, or know a seller WeChat group that welcomes newcomers? Tell us — listing is free.
Recently
Recent e-commerce and marketing events in Shenzhen
Wed 7 Oct · Xiaoguai Cross-border Salon
Cross-border Sellers' Tea Salon — Longhua (Wednesdays)
TikTok ShopAmazonShopifySmall weekly get-together for TikTok, Amazon and independent-site sellers in Longhua: swap suppliers, tactics and contacts over tea. Numbers are limited.
Tue 29 Sep · Wondershare
Wondershare Cross-border Video Marketing Salon
Independent DTCAfternoon salon at Wondershare on making short-form video ads that sell for cross-border brands: AI video tools, formats that convert, case studies.
Mon 14 Sep · Shenzhen SEO Conference
Shenzhen SEO Conference 2026
ShopifyIndependent DTCEnglish-language SEO conference bridging Western and Chinese search marketers: five days of workshops, masterminds and talks at The St. Regis.
FAQ
Amazon seller meetups & e-commerce events in Shenzhen: FAQ
Are there Amazon seller meetups in Shenzhen?
Yes, though almost all are in Chinese. Listed right now: Cross-border Sellers' Tea Salon — Longhua (every Wed); 2027 Amazon Innovative Sellers Summit (Thu 29 Oct). Most seller sessions are run by platforms, service providers and seller media, and posted on Huodongxing (活动行); we list the Shenzhen ones with date, venue and price.
Are Shenzhen e-commerce events in English?
Mostly not: 15 of the 19 upcoming seller events listed here run in Chinese, and each one is marked. If you don't speak Chinese, bring a colleague or an interpreter for the day (see the sourcing guide), or start with the English-language business events on our networking page.
Can service providers and agencies attend?
Usually, yes — many sessions are run by service providers (payments, logistics, software, agencies), and some are aimed at them. Platform roadshows such as AliExpress Annual Summit & Double 11 Merchant Conference 2026, eMAG New Seller Meetup, Coupang 2027 Rocket Growth Seller Kickoff, Wayfair Seller Workshop are recruitment sessions for sellers, so expect a pitch from the platform.
What are the main cross-border e-commerce events in Shenzhen in 2026?
Seller summits this season: Black Friday DTC Peak Season Growth Summit 2026 (15 Oct); AliExpress Annual Summit & Double 11 Merchant Conference 2026 (19 Oct); CBDF Going-Global Carnival 2026 (22 Oct); Cross-border Service Providers Growth Summit (23 Oct). Sourcing expos: 18th Shenzhen International Consumer Electronics Show (CME) (Oct); 34th China (Shenzhen) Int'l Gifts & Home Products Fair (Autumn) (Oct); Fashion Source Shenzhen 2026 (33rd) & SS27 Shenzhen Original Fashion Week (Oct); ICBE 2026: Shenzhen International Cross-border E-commerce Trade Fair (Oct); CPSE Shenzhen 2026: Charging, Battery Swap, PV-Storage & Battery Technology Expo (Nov); China Hi-Tech Fair 2026 (CHTF, 28th) (Nov). The Canton Fair in nearby Guangzhou runs in three phases from mid-October.
When should I order before Chinese New Year 2027?
Chinese New Year falls on 6 February 2027 and most factories close from late January to late February. Place purchase orders that must ship before the holiday by mid-December 2026, and book containers to leave by around 20 January.
Where do sellers go to source in Shenzhen?
Huaqiangbei for electronics and components, factory visits in Bao'an, Longhua and Dongguan, and the trade shows at Shenzhen World and Futian Convention Center. For interpreters and sourcing agents, ask other sellers for a recommendation and check references.
