In 5 monthsTrade show · Fashion & Textiles · 22nd edition
SIUF 2027: China (Shenzhen) International Brand Underwear Fair (22nd)
中国（深圳）国际品牌内衣展览会 2027
The lingerie industry's annual Shenzhen fair: bras, shapewear, loungewear, socks and swimwear brands and factories, fabrics and fibres, plus runway shows and design awards.
- Dates
- 25–27 Mar Thu–Sat · 3 days
- Venue
- Futian CEC Futian
- Exhibitors
- 1,300 2026 edition
- Entry
- Free or register on site
- Open to
- Trade only business visitors
What is China (Shenzhen) International Brand Underwear Fair (SIUF)?
SIUF is the lingerie and intimate-apparel industry's big annual meeting in Shenzhen. It is held every March at the Futian Convention & Exhibition Center together with the China Intimate Apparel Culture Week, and is organized by the Shenzhen company Shengshi Jiuzhou with Informa Markets, the Guangdong Textile Association and the Shenzhen Underwear Industry Association. The 21st edition ran 25–27 March 2026 with more than 1,300 exhibitors, according to the organizer; the 22nd is set for 25–27 March 2027.
Shenzhen matters here because it is one of China's lingerie centres, with a cluster of bra and underwear brands and factories, and SIUF pulls in the rest of the country's production belts as well: swimwear from Jinjiang, socks from Zhuji, bras from Chendian in Shantou, knitwear and seamless knitting from Zhejiang. Supporting associations from those towns are listed on the organizer's site. The floor runs from finished brands (bras, briefs, shapewear, loungewear, socks and swimwear) to the supply chain behind them: fabrics, lace, elastic fibres and sewing equipment. Brands featured on the 2026 site include Cosmo Lady, Gujin and Miiow among the Chinese names, and fibre and material suppliers such as LYCRA and LENZING.
The show is as much about fashion as sourcing. Alongside the stands there are around 80 brand runway shows, the China International Underwear Forum, the Golden Dudou awards, the BIDA intimate-apparel design awards and the final of the SIUF supermodel contest. The organizer also covers newer sales channels such as cross-border e-commerce and live-stream selling, and runs a sister show, SIUF Vietnam.
For foreign buyers and brand owners it is the most efficient way to see a large part of China's lingerie supply chain in three days. The organizer offers free online pre-registration for overseas visitors and an international visitor counter at the main entrance, and publishes visa guidance on its English site.
Why go
- Source bras, briefs, shapewear, loungewear, socks and swimwear from Chinese brands and factories in one place
- Meet the supply chain: fabrics, lace, elastic fibres, trims and sewing equipment
- Production belts from across China exhibit together: Shenzhen, Jinjiang swimwear, Zhuji socks, Chendian bras
- See around 80 brand runway shows and the Golden Dudou and BIDA design awards
- Free pre-registration for overseas visitors, with an international visitor counter on site
Our take
SIUF fills the Futian Convention & Exhibition Center (Metro Lines 1 and 4 to Convention & Exhibition Center station), a short ride from the Futian and Huanggang border crossings if you come from Hong Kong. Pre-register online so you only need to scan a QR code at the door. Many exhibitors are factories as well as brands, so bring your specs and target price points.
Go if you're
- Lingerie, swimwear and hosiery buyers and importers
- Brand owners looking for OEM/ODM factories
- Retailers and cross-border e-commerce sellers of intimate apparel
- Designers and fabric/fibre sourcing teams
Who exhibits
Some of the companies at the 2026 edition, from the organiser's exhibitor list and press. 1,300 exhibitors in all (2026).
Forums, awards & what else is on
- China Intimate Apparel Culture Week (runs alongside)
- China International Underwear Forum (CIUF) and the U30 Global Lingerie Industry Summit
- Golden Dudou Award ceremony
- BIDA Best Intimate Apparel Design Awards
- SIUF International Supermodel Contest final and around 80 brand fashion shows
This year's edition
The 22nd SIUF and the China Intimate Apparel Culture Week at the Futian Convention & Exhibition Center. Expect finished brands, OEM/ODM factories and the supply chain (fabrics, lace, fibres, sewing equipment), with brand runway shows, the CIUF forum, the Golden Dudou awards and the BIDA design awards around the fair.
- **Entry:** free online pre-registration (official site, WeChat account or mini-program), with separate registration for overseas visitors. Show your QR code at the door, or get a badge at the International Visitor Service Counter by the main entrance. - **Hours:** not published yet.
Days & opening hours
Hours are the organiser's. Last entry is usually 30 minutes before closing, and the last day often closes early.
How to get in
- Just turn upTrade visitors can almost always register at the on-site counter. Bring your passport and a business card.
- Or pre-register onlineFree, about 3 minutes. You get a QR e-badge and skip the counter queue. Organiser's registration page ↗
- Collect your badgeShow the QR (or your passport) at the badge desk. Screenshot it first — venue Wi-Fi is slow on day one.
Free online pre-registration (official site, WeChat account or mini-program); overseas visitors have their own registration
Flying in? The visitor guide
What international buyers ask us most, in one place.
Many passports get 30 days visa-free, and 55 nationalities can use 240-hour visa-free transit via Shenzhen when flying on to a third country. Check your eligibility before booking.
Link a Visa or Mastercard to Alipay or WeChat Pay before you fly — booths, taxis and canteens rarely take cards. Keep ¥500 cash for samples.
Get a roaming eSIM: Google, WhatsApp and Gmail don't work on hotel or venue Wi-Fi. Suppliers will ask for your WeChat, not your email.
Pre-register, bring your passport to collect the badge, and pack 200 business cards. Photograph each card next to the booth number — you'll forget by day two.
Hall English is patchy outside the big brands. A freelance interpreter costs ¥800–1,500 a day; book a week ahead for big fairs.
Don't carry 40 kg home. SF Express and DHL counters sit in the main lobbies and will ship samples door to door from about ¥200.
Walk to a dozen business hotels in the CBD, and to the rooftop bars afterwards.
- Enter from the metro level, not the street — the badge desks are underground.
- Lunch: skip the hall canteens and walk 5 min to the malls around Shopping Park.
Good to know
When is China (Shenzhen) International Brand Underwear Fair (SIUF) 2027?
Thu 25 Mar – Sat 27 Mar 2027. Daily opening hours aren't published yet; check the organizer's site before you go.
Where is China (Shenzhen) International Brand Underwear Fair (SIUF) held?
Shenzhen Convention & Exhibition Center (深圳会展中心), 111 Fuhua 3rd Rd, Futian District. Take metro Line 1/4 to Convention & Exhibition Center station.
Is China (Shenzhen) International Brand Underwear Fair (SIUF) free to visit?
Yes for trade visitors. Pre-register online to skip the queue, or just turn up and register at the counter with your passport.
Is China (Shenzhen) International Brand Underwear Fair (SIUF) open to the public?
No — it's trade only. Register with your company details and bring a business card.
Is SIUF open to overseas buyers?
Yes. The organizer runs free online pre-registration for overseas visitors and an International Visitor Service Counter at the main entrance, and its English site has visa guidance.
What products are at SIUF?
Bras, briefs, shapewear, loungewear and sleepwear, socks and hosiery, swimwear, plus the supply chain: fabrics, lace, fibres, trims and sewing equipment.
Are there fashion shows?
Yes. The culture week around the fair includes around 80 brand runway shows, the Golden Dudou awards, the BIDA design awards and the SIUF supermodel contest final.
How big is SIUF?
The organizer reported more than 1,300 exhibitors for the March 2026 edition.
Sources
Researched from the organiser's own pages, last checked 2026-09-28. Spotted something out of date? Tell us.
- Official site · siuf.com ↗
- official Chinese site: 22nd edition 2027年3月25-27日, organizers, featured exhibitors ↗
- official overview: organizers, supporting associations, forums, awards, ~80 fashion shows ↗
- official visitor notice (2026 edition): 1,300+ exhibitors, entry, free overseas pre-registration ↗
- Futian CEC 2026 exhibition plan: 21st edition 25–27 Mar 2026 ↗
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