On now · day 2 of 2Trade show · Trade & Investment
Korea Business Expo Shenzhen 2026 (30th World-OKTA Convention)
世界韩人经济贸易（深圳）博览会 2026
World-OKTA trade expo linking about 550 Korean and Chinese companies with about 1,500 buyers, including overseas Korean member buyers.
- Dates
- 9–10 Oct Fri–Sat · 2 days
- Venue
- Futian CEC Futian
- Entry
- Free or register on site
- Open to
- Trade only business visitors
What is Korea Business Expo Shenzhen?
The Korea Business Expo is a travelling export fair run by World-OKTA, the World Federation of Overseas Korean Traders Associations. The federation was founded in Seoul in 1981 by overseas Korean traders and now has 157 chapters in 76 countries. Its members are Korean businesspeople trading abroad, and the expo's purpose is to bring them together with Korean small and mid-sized manufacturers looking for export orders. Recent editions were held in Korean cities (Andong and Incheon in 2025, Gangseo in Seoul in spring 2026). In October 2026 the expo comes to Shenzhen's Futian convention centre, attached to the 30th World-OKTA Convention (8–11 October), and is co-hosted with the Shenzhen Commercial Federation and co-organised by Shenzhen Enterprise Services Group. Korea's trade ministry, KOTRA, the Korean embassy in China and the Overseas Koreans Agency are listed as sponsors.
The official page plans about 550 exhibiting organisations: around 350 Korean companies, around 100 Chinese companies seeking export markets, about 100 OKTA member firms and a set of local-government pavilions. On the buying side it expects roughly 1,500 participants, most of them World-OKTA member buyers from around the world plus about 200 overseas local buyers. Korean press reports in June 2026 gave higher targets (750 exhibitors, 2,000 buyers and 6,000 visitors), so treat all figures as plans.
The online exhibitor directory for Shenzhen, with just over 200 entries when checked, shows the flavour: Korean cosmetics and skincare makers and OEM labs, health and beauty devices, packaged foods such as Wando seaweed, consumer gadgets, software and AI firms, and even a hospital, Yongin Severance, promoting medical services. Many listings say what kind of Chinese buyer they want, typically importers and distributors serving supermarkets, online retail and food service.
The format is built around meetings rather than browsing. At the spring 2026 Gangseo edition, companies were grouped into beauty, lifestyle, ICT and industrial zones with one-to-one consultation areas, and World-OKTA runs a Biz-Match request system in the online directory. The Shenzhen edition also hosts the final of World-OKTA's AI startup competition on 9 October.
For a Shenzhen audience it is a rare, concentrated chance to meet Korean suppliers and the global Korean trading diaspora without flying to Seoul: useful for importers, cross-border sellers and distributors looking for K-beauty, Korean food or consumer products, and for anyone building Korea–China trade links. Entry is free with registration.
Why go
- Source K-beauty, skincare OEM, Korean packaged food and consumer products directly from about 350 Korean exporters
- Book one-to-one meetings through World-OKTA's Biz-Match system in the online exhibitor directory
- Meet Korean diaspora importers from World-OKTA's chapters in 76 countries in one place
- Watch the final of World-OKTA's AI startup competition on 9 October
- Free admission with online pre-registration
Our take
Pre-register online, then show ID at the pass desk; the organizer warns that entry may be refused without ID or a business card. Browse the online exhibitor directory beforehand and send Biz-Match requests to the suppliers you care about, because the show is only two days and built around scheduled meetings. Much of the exhibitor information is in English and Korean.
Go if you're
- Importers and distributors looking for Korean cosmetics, food and consumer goods for China
- Cross-border and online sellers sourcing K-beauty and Korean consumer products
- Overseas Korean traders (World-OKTA members)
- Chinese companies seeking Korean partners or export channels
Who exhibits
Some of the companies at the 2026 edition, from the organiser's exhibitor list and press.
Forums, awards & what else is on
- 30th World-OKTA Convention (8–11 October 2026) running around the expo
- World-OKTA AI startup competition final, 9 October 2026
- Biz-Match one-to-one meeting requests through the online exhibitor directory
- Local-government pavilions from Korea and China
This year's edition
Expo 9–10 Oct; the wider World-OKTA convention runs 8–11 Oct. Open to buyers interested in Korean products.
Days & opening hours
Hours are the organiser's. Last entry is usually 30 minutes before closing, and the last day often closes early.
How to get in
- Just turn upTrade visitors can almost always register at the on-site counter. Bring your passport and a business card.
- Or pre-register onlineFree, about 3 minutes. You get a QR e-badge and skip the counter queue. Organiser's registration page ↗
- Collect your badgeShow the QR (or your passport) at the badge desk. Screenshot it first — venue Wi-Fi is slow on day one.
Free online pre-registration, open to any buyer interested in Korean products
Flying in? The visitor guide
What international buyers ask us most, in one place.
Many passports get 30 days visa-free, and 55 nationalities can use 240-hour visa-free transit via Shenzhen when flying on to a third country. Check your eligibility before booking.
Link a Visa or Mastercard to Alipay or WeChat Pay before you fly — booths, taxis and canteens rarely take cards. Keep ¥500 cash for samples.
Get a roaming eSIM: Google, WhatsApp and Gmail don't work on hotel or venue Wi-Fi. Suppliers will ask for your WeChat, not your email.
Pre-register, bring your passport to collect the badge, and pack 200 business cards. Photograph each card next to the booth number — you'll forget by day two.
Hall English is patchy outside the big brands. A freelance interpreter costs ¥800–1,500 a day; book a week ahead for big fairs.
Don't carry 40 kg home. SF Express and DHL counters sit in the main lobbies and will ship samples door to door from about ¥200.
Walk to a dozen business hotels in the CBD, and to the rooftop bars afterwards.
- Enter from the metro level, not the street — the badge desks are underground.
- Lunch: skip the hall canteens and walk 5 min to the malls around Shopping Park.
Good to know
When is Korea Business Expo Shenzhen 2026?
Fri 9 Oct – Sat 10 Oct 2026. Daily opening hours aren't published yet; check the organizer's site before you go.
Where is Korea Business Expo Shenzhen held?
Shenzhen Convention & Exhibition Center (深圳会展中心), 111 Fuhua 3rd Rd, Futian District. Take metro Line 1/4 to Convention & Exhibition Center station.
Is Korea Business Expo Shenzhen free to visit?
Yes for trade visitors. Pre-register online to skip the queue, or just turn up and register at the counter with your passport.
Is Korea Business Expo Shenzhen open to the public?
No — it's trade only. Register with your company details and bring a business card.
Who can visit?
The organizer says pre-registration is open to all buyers interested in Korean products. It is free, but you must verify your identity with an ID card at the pass desk.
What kinds of companies exhibit?
Mainly Korean small and mid-sized exporters: cosmetics and skincare (including OEM labs), beauty and health devices, packaged and dried foods, consumer gadgets, software and AI firms, plus Chinese companies and regional government pavilions.
What is World-OKTA?
The World Federation of Overseas Korean Traders Associations, founded in 1981. It has 157 chapters in 76 countries and brings its member buyers to each Korea Business Expo.
How big will it be?
The official page plans about 550 exhibitors and 1,500 buyers; Korean press in June 2026 quoted targets of 750 exhibitors, 2,000 buyers and 6,000 participants. Final numbers were not published as of September 2026.
Can I set up meetings in advance?
Yes. The online exhibitor directory has a Biz-Match request button on each company page, and many listings describe the kind of buyer they want.
Sources
Researched from the organiser's own pages, last checked 2026-09-26. Spotted something out of date? Tell us.
- Official site · oktabizexpo.com ↗
- official site: visitor pre-registration rules ↗
- official site: World-OKTA background ↗
- official site: 2026 Shenzhen exhibitor directory (company profiles) ↗
- Aju Press, June 2026: organizing committee launch and targets ↗
- Aju Press, August 2026: AI startup competition final in Shenzhen on 9 October ↗
- Korea Times, March 2026: format of the Gangseo edition (zones, one-to-one consultations) ↗
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