In 8 weeksTrade show · Beauty & Wellness · 7th edition
CIBE Shenzhen 2026: 7th Shenzhen International Wellness & Beauty Industry Expo
深圳国际大健康美丽产业博览会（深圳美博会） 2026
CIBE's Shenzhen edition for the beauty and wellness trade: salon beauty, skincare, health and wellness, nails and lashes, and medical aesthetics.
AI illustration- Dates
- 6–7 Dec Sun–Mon · 2 days
- Venue
- Futian CEC Futian
- Running since
- 2019 Every December
- Entry
- Free or register on site
- Open to
- Trade only business visitors
What is CIBE Shenzhen: Shenzhen International Wellness & Beauty Industry Expo?
CIBE Shenzhen is the December Shenzhen stop of the China International Beauty Expo (美博会), the Guangzhou beauty fair founded in 1989 by Ma Ya and the Guangdong beauty and cosmetics trade association. CIBE now runs eight shows a year in six cities: Guangzhou (March and September, the flagship), Beijing, Hangzhou from 2027, Shenzhen, and new editions in Indonesia and Vietnam. The Shenzhen show began in October 2019 at the Futian Convention & Exhibition Center, and at the end of 2021 it was merged with a Shenzhen catering expo and a vaping-industry fair under a broad 'health' theme. It has since settled into a year-end slot focused on beauty and wellness. The 7th edition is in December 2026.
It is a trade show for people who run or supply beauty businesses. The organizer's category list for the 2025 edition covered skincare and cosmetics, salon ('professional line') skincare, medical aesthetics, beauty devices, scalp and hair care, nails and press-on nails, lash extensions, aromatherapy and essential oils, traditional Chinese medicine and food-as-medicine wellness, moxibustion, postnatal recovery, weight management, cosmetic raw materials, packaging and OEM/ODM factories. The exhibitors are mostly Chinese small and mid-sized brands and contract manufacturers rather than international names. The 2025 brand previews listed, among others, Facialway and Famnni essential-oil spa lines, Jiechang and Herb Atrium body-care and wellness sets, BODYMIO smart body-composition scales, slimming devices from Nanyang Renhe Pharmaceutical, OEM wellness and skincare from Guangdong Meizhiyuan Biotech, and a county government pavilion selling Yao herbal bath packs from Congjiang in Guizhou.
Visitors are beauty-salon and spa owners, nail and lash studio operators, distributors, e-commerce and livestream sellers, and brand founders looking for factories. In 2025 Douyin E-commerce ran its own zone with a livestreaming booth, product-selection shelves and two stages, which says a lot about where these products are sold. The organizer also runs 20-plus side events per edition: skin-management salons, business matchmaking sessions and KOL matchmaking.
For Shenzhen's cross-border sellers and private-label brand builders it is a compact place to find Guangdong beauty and wellness OEMs and see what is selling on Chinese social commerce. Entry for trade visitors is free with online pre-registration.
Why go
- Find Chinese OEM/ODM factories for skincare, wellness kits, aromatherapy and personal care
- See what salon, nail, lash and wellness products are trending on Chinese social commerce
- Douyin E-commerce zone with livestream booths and product-selection shelves (2025)
- Beauty-business and KOL matchmaking sessions run by the organizer
- Free for pre-registered trade visitors
Our take
Most stands are Chinese-speaking SME brands and factories, so bring a Chinese speaker if you are sourcing and ask about minimum orders and export paperwork. Treat the medical-aesthetics and health claims on show with care. Dates have differed between sources in past years, so check the organizer's Shenzhen page before you go.
Go if you're
- Beauty salon, spa and wellness-centre owners
- Nail, lash and skin-management studio operators
- Distributors and franchise chains
- E-commerce, livestream and social-commerce sellers
- Brand founders looking for OEM/ODM manufacturers
Who exhibits
Some of the companies at the 2025 edition, from the organiser's exhibitor list and press.
Forums, awards & what else is on
- Douyin E-commerce zone with livestream booth and two stages (2025)
- 20+ side events: skin-management salons, beauty business matchmaking, KOL matchmaking
- 'Super factory' preview of OEM/ODM manufacturers (2025)
- Wellness zone: TCM, aromatherapy, postnatal recovery and weight management
This year's edition
The Shenzhen show of CIBE (China International Beauty Expo), aimed at people in the beauty and wellness business: salon beauty, skincare, health and wellness products, nails and lashes, and medical aesthetics, plus an anti-ageing zone.
- **Where:** Futian Convention & Exhibition Center. Ignore the "Shenzhen World" still shown in the CIBE site's expo list. - **Entry:** free with online pre-registration. The organizer's WeChat accounts are giving out free tickets. - **Hours:** the organizer hasn't published daily hours yet.
**About the dates:** the organizer's site, its poster (uploaded 24 Sep 2026) and its WeChat posts from March to September 2026 all say 6–7 December. The Futian venue calendar (updated 23 Sep 2026) lists the same 7th edition on 29–30 December. We are going with the organizer's dates. Check again closer to the show.
Days & opening hours
Hours are the organiser's. Last entry is usually 30 minutes before closing, and the last day often closes early.
How to get in
- Just turn upTrade visitors can almost always register at the on-site counter. Bring your passport and a business card.
- Or pre-register onlineFree, about 3 minutes. You get a QR e-badge and skip the counter queue. Organiser's registration page ↗
- Collect your badgeShow the QR (or your passport) at the badge desk. Screenshot it first — venue Wi-Fi is slow on day one.
Free online pre-registration for trade visitors; the organizer's WeChat accounts hand out free tickets
Flying in? The visitor guide
What international buyers ask us most, in one place.
Many passports get 30 days visa-free, and 55 nationalities can use 240-hour visa-free transit via Shenzhen when flying on to a third country. Check your eligibility before booking.
Link a Visa or Mastercard to Alipay or WeChat Pay before you fly — booths, taxis and canteens rarely take cards. Keep ¥500 cash for samples.
Get a roaming eSIM: Google, WhatsApp and Gmail don't work on hotel or venue Wi-Fi. Suppliers will ask for your WeChat, not your email.
Pre-register, bring your passport to collect the badge, and pack 200 business cards. Photograph each card next to the booth number — you'll forget by day two.
Hall English is patchy outside the big brands. A freelance interpreter costs ¥800–1,500 a day; book a week ahead for big fairs.
Don't carry 40 kg home. SF Express and DHL counters sit in the main lobbies and will ship samples door to door from about ¥200.
Walk to a dozen business hotels in the CBD, and to the rooftop bars afterwards.
- Enter from the metro level, not the street — the badge desks are underground.
- Lunch: skip the hall canteens and walk 5 min to the malls around Shopping Park.
Good to know
When is CIBE Shenzhen: Shenzhen International Wellness & Beauty Industry Expo 2026?
Sun 6 Dec – Mon 7 Dec 2026. Daily opening hours aren't published yet; check the organizer's site before you go.
Where is CIBE Shenzhen: Shenzhen International Wellness & Beauty Industry Expo held?
Shenzhen Convention & Exhibition Center (深圳会展中心), 111 Fuhua 3rd Rd, Futian District. Take metro Line 1/4 to Convention & Exhibition Center station.
Is CIBE Shenzhen: Shenzhen International Wellness & Beauty Industry Expo free to visit?
Yes for trade visitors. Pre-register online to skip the queue, or just turn up and register at the counter with your passport.
Is CIBE Shenzhen: Shenzhen International Wellness & Beauty Industry Expo open to the public?
No — it's trade only. Register with your company details and bring a business card.
How does it relate to CIBE Guangzhou?
Same organizer. Guangzhou (March and September) is the flagship; Shenzhen is a smaller December edition with a stronger wellness and health angle.
Is it open to consumers?
It is aimed at the beauty trade: salon owners, distributors, sellers and brands. Visitors pre-register online for free.
What kind of exhibitors are there?
Mostly Chinese beauty and wellness SMEs and contract manufacturers: skincare, salon products, aromatherapy, TCM wellness, nails and lashes, slimming and body-care devices, plus packaging and raw materials.
Is there an e-commerce angle?
Yes. In 2025 Douyin E-commerce ran a zone with a livestreaming booth and product-selection shelves, and the organizer runs KOL matchmaking sessions.
Which venue?
The organizer's 2025 and 2026 announcements put it at the Futian Convention & Exhibition Center, although CIBE's own expo list still says Shenzhen World.
Sources
Researched from the organiser's own pages, last checked 2026-09-26. Spotted something out of date? Tell us.
- Official site · chinainternationalbeauty.com ↗
- official site: about CIBE (history, Shenzhen show since 2019, 2021 merger, categories) ↗
- official site: Shenzhen page (2026 poster) ↗
- official news: 2025 Shenzhen edition categories (image), Futian, 27–28 Dec 2025 ↗
- official news: 2025 wellness exhibitor preview with booths (image) ↗
- official news: Douyin E-commerce zone at the 2025 Shenzhen edition ↗
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