In 2 monthsTrade show · Food & Drink · 15th edition

Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China) 2026Dates, Registration & Visitor Guide

深圳生态农业暨食材博览会 2026

Thu 24 Dec – Sat 26 Dec 2026Futian CEC · hours TBA

Updated for 2026 · dates confirmed by the organiser

Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China) 2026 at Shenzhen Convention & Exhibition CenterAI illustration
Dates
24–26 Dec
Thu–Sat · 3 days
Venue
Futian CEC
Futian
Visitors
58k
2024 edition
Entry
Free
or register on site
Open to
Trade only
business visitors

What is Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China)?

Known in Chinese as 深农会 (the "Shenzhen agriculture fair"), this is a mid-sized December trade fair at the Futian Convention & Exhibition Center that links farm and food producers from across China with buyers in the Greater Bay Area. It is also marketed as the Shenzhen Rural Revitalisation Industry Expo, and much of the floor is regional: provincial, city and county pavilions promoting their geographical-indication produce, time-honoured brands and farm tourism. The 2026 edition, billed as the 15th, runs on 24–26 December and is organised by Shenzhen Yagao International Exhibition Technology Services with Heilongjiang Renmai Agricultural Technology, under sponsors including the China State Farms Trade and Distribution Association and Shenzhen University's urban agriculture institute. The organising line-up has changed from year to year.

The product zones for 2026 cover fruit and vegetables, rice, grains and edible oils, natural and organic foods, imported food (Canada, ASEAN and Belt and Road countries), forest foods and mushrooms, "food-as-medicine" ingredients such as goji, jujube, lily bulb and tremella, tea, drinks, alcohol and snacks, and agricultural technology such as traceability, farm robots and e-commerce services. The 2026 line-up includes a halal products zone, backed by Malaysian halal organisations and linked to the organisers' talks on a halal export industrial park in Huizhou.

The 2024 edition gives a sense of scale: 15,000 square metres, 57,635 visits and 10,928 buyer visits. Jiangxi Province ran a 50-booth fair-within-a-fair with nearly 500 local products, and Beiliu in Guangxi promoted passion fruit, lychee and selenium-rich rice. Delegations came from places such as Yuanyang in Yunnan, Yichun in Heilongjiang, Youyang in Chongqing and Hunan's Shibadong village. For 2026 the organiser plans about 20,000 square metres and 60,000 visits.

Buyers targeted include wholesalers and wholesale markets, importers and agents, supermarkets and community stores, e-commerce and livestream sellers, restaurant and canteen groups, and food processors. Side events include a buyer–supplier signing session for Greater Bay Area purchasers, a national e-commerce product-selection conference for farm goods, regional public-brand promotions and a livestream selling festival.

For foreigners, it is most useful for food importers, restaurant buyers and anyone exporting Chinese specialty or halal food to Southeast Asia. It is a Chinese-language, domestic-facing fair, much smaller than Shenzhen's big international food shows.

Why go

  1. Meet county and provincial producer delegations selling geographical-indication fruit, rice, tea and specialty foods direct
  2. Source organic, forest and food-as-medicine ingredients for restaurants, canteens or retail
  3. Look at the halal products zone if you export Chinese food to Muslim markets
  4. Join buyer–supplier matchmaking and e-commerce product-selection sessions for farm goods
  5. Central Futian venue, a short metro ride for Shenzhen-based buyers

Our take

Expect a Chinese-language, government-pavilion style fair where the value is meeting producing regions directly; bring a Mandarin speaker and business cards. Some regional pavilions also sell on site (the 2024 Jiangxi pavilion reported consumer sales alongside buyer meetings), so you can taste specialties before ordering in volume.

Go if you're

  • Wholesalers, importers and agents of farm and food products
  • Supermarket, convenience-store and community-store buyers
  • E-commerce and livestream sellers looking for farm goods
  • Restaurant, hotel and canteen purchasers
  • Food processors and health-food companies

Who exhibits

Some of the companies at the 2024 edition, from the organiser's exhibitor list and press.

Jiangxi Province pavilionNearly 500 green and eco products from 11 Jiangxi cities (2024)
Beiliu City, GuangxiPassion fruit, lychee, selenium-rich rice (2024)
Yuanyang County delegation, YunnanCounty geographical-indication products (2024)
Yichun Supply and Marketing Cooperative, HeilongjiangNortheast farm and forest products (2024)
Youyang, ChongqingRegional farm products (2024)
Shibadong, HunanVillage specialty products (2024)
National Green Agriculture Demonstration Base Office pavilionGreen-certified farm products (2024)

Forums, awards & what else is on

  • Greater Bay Area buyer–supplier signing session for quality farm products
  • National e-commerce product-selection conference for farm goods
  • Regional public-brand promotions and local-government investment presentations
  • Halal products zone (2026)
  • 2024 fairs-within-the-fair: Jiangxi green eco products show and a Guangxi Beiliu producer–buyer event

Days & opening hours

DayHoursWho's inGood to know
Day 1Thu 24 DecHours not published yetTrade only
Day 2Fri 25 DecHours not published yetTrade only
Day 3Sat 26 DecHours not published yetTrade only

Hours are the organiser's. Last entry is usually 30 minutes before closing, and the last day often closes early.

How to get in

  1. Just turn upTrade visitors can almost always register at the on-site counter. Bring your passport and a business card.
  2. Or pre-register onlineFree, about 3 minutes. You get a QR e-badge and skip the counter queue. Organiser's registration page ↗
  3. Collect your badgeShow the QR (or your passport) at the badge desk. Screenshot it first — venue Wi-Fi is slow on day one.

Online buyer pre-registration

Pre-registeredFreeon the organiser's site
At the doorFree on-site registrationtrade visitors, passport + business card

Flying in? The visitor guide

What international buyers ask us most, in one place.

Visa-free entry

Many passports get 30 days visa-free, and 55 nationalities can use 240-hour visa-free transit via Shenzhen when flying on to a third country. Check your eligibility before booking.

Paying for things

Link a Visa or Mastercard to Alipay or WeChat Pay before you fly — booths, taxis and canteens rarely take cards. Keep ¥500 cash for samples.

Staying online

Get a roaming eSIM: Google, WhatsApp and Gmail don't work on hotel or venue Wi-Fi. Suppliers will ask for your WeChat, not your email.

Badge & business cards

Pre-register, bring your passport to collect the badge, and pack 200 business cards. Photograph each card next to the booth number — you'll forget by day two.

Interpreters

Hall English is patchy outside the big brands. A freelance interpreter costs ¥800–1,500 a day; book a week ahead for big fairs.

Samples & shipping

Don't carry 40 kg home. SF Express and DHL counters sit in the main lobbies and will ship samples door to door from about ¥200.

Where to stay near Futian CEC

Walk to a dozen business hotels in the CBD, and to the rooftop bars afterwards.

  • Enter from the metro level, not the street — the badge desks are underground.
  • Lunch: skip the hall canteens and walk 5 min to the malls around Shopping Park.
The guideFirst time at a Shenzhen trade show? Read this3 min read · Updated 19 Sept →

Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China) 2026: the full edition page →

Co-located the same week

One trip, one badge queue: these run alongside Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China) at Futian CEC.

Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China): FAQ

When is Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China) 2026?

Thu 24 Dec – Sat 26 Dec 2026. Daily opening hours aren't published yet; check the organizer's site before you go.

Where is Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China) held?

Shenzhen Convention & Exhibition Center (深圳会展中心), 111 Fuhua 3rd Rd, Futian District. Take metro Line 1/4 to Convention & Exhibition Center station.

Is Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China) free to visit?

Yes for trade visitors. Pre-register online to skip the queue, or just turn up and register at the counter with your passport.

Is Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China) open to the public?

No — it's trade only. Register with your company details and bring a business card.

What does 'eco-agriculture' mean here?

In practice it covers green, organic and geographical-indication farm produce, forest foods and rural-revitalisation projects from Chinese regions, plus some imported food and farm technology.

Who organises it?

The 2026 edition is run by Shenzhen Yagao International Exhibition Technology Services and Heilongjiang Renmai Agricultural Technology, with sponsors such as the China State Farms Trade and Distribution Association. The organising partners have changed between editions.

How big is it?

The 2024 edition covered 15,000 square metres and recorded 57,635 visits. The 2026 plan is about 20,000 square metres and 60,000 visits.

Is there anything for halal food exporters?

Yes. The 2026 edition has a halal products zone for meat, dairy, snacks, grains, condiments and ready meals, supported by Malaysian halal bodies.

Can I buy products at the fair?

Some regional pavilions sell on site. At the 2024 edition the Jiangxi pavilion reported both buyer meetings and consumer sales.

Who organises Shenzhen Eco-Agriculture & Food Ingredients Expo (IEAE China)?

Shenzhen Yagao International Exhibition Technology Services and Heilongjiang Renmai Agricultural Technology (organisers of the 2026 edition), for a group of sponsoring associations. SZMeetups is an independent guide — registration happens on the organiser's site.

Sources

Researched from the organiser's own pages, last checked 2026-09-26. Spotted something out of date? Tell us.

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