Shenzhen International Auto Show 2027Dates, Registration & Visitor Guide

What is Shenzhen International Auto Show?

The Shenzhen International Auto Show is the city's big consumer car show, held every year during the National Day "Golden Week" holiday at the Shenzhen Convention & Exhibition Center in Futian. It is run by the team behind the Greater Bay Area Auto Show (formerly the Shenzhen-Hong Kong-Macao show, which the organizers bill as one of China's three major annual car shows) under the iAS (Innovative Auto Show) brand, which also stages car shows in Suzhou, Tianjin, Changsha, Kunming and several other cities. The organizers pitch the October show as that event's sister show and the biggest car show in Shenzhen in the second half of the year, with more emphasis on getting people to buy cars and on turning the halls into a holiday carnival.

This is not a trade fair. Anyone can buy a ticket, and most visitors are Shenzhen families and would-be car buyers comparing models side by side. At the 2025 edition the organizers counted more than 80 brands showing over 800 models, from pure EVs and plug-in hybrids to petrol cars. BYD took a whole hall for its own brands (BYD, Denza and Fangchengbao), Huawei's HIMA alliance showed AITO, Stelato and Shangjie models, and Tesla, Volvo, Voyah, Avatr, iCAR, Jetour, GAC AION, Changan Mazda and Dongfeng Honda also had stands. Tesla's Optimus humanoid robot made its first Shenzhen appearance there.

Buying is a big part of it. Brands run show-only discounts, and the organizers line up city and district purchase subsidies and trade-in schemes. Over the five days in 2025 they reported about 400,000 visits and 18,740 cars ordered, worth close to ¥4 billion. Around the cars there is plenty to keep non-buyers busy: an art exhibition (the "Son of the Earth" light-art show in 2025), racing simulators, lucky draws and themed cafés. For 2026 the theme is a "WHY NOT" energy park with arcade games, a pop-culture space, food and pickleball, according to local press.

For a foreigner living in Shenzhen, it is the easiest way to see the whole Chinese car market in one afternoon. Brands that are household names here but barely known abroad, such as BYD's premium lines, Huawei-backed EVs and Chery's iCAR, sit next to the familiar foreign marques. Early-bird tickets are cheap (¥9.9 for a limited batch in 2026), and Futian's metro connections make it an easy trip. It is also useful if you are actually shopping for a car and want to compare prices and incentives in one place.