What Your PR Agency Isn't Telling You

Many cross-border brands invest heavily in PR but struggle to see a clear return on their investment. Without knowing how the global media landscape truly operates, it's easy to allocate budget toward campaigns that fail to drive meaningful business growth. "What Your PR Agency Isn't Telling You" is an exclusive insider-led session designed to bridge this exact knowledge gap. We are opening the playbook to share the strategic frameworks that top global brands use to maximize their communications budget. Join us to discover the industry insights that agencies rarely share with clients, so you can make highly informed decisions and ensure your PR efforts actively support your revenue goals.

Leading this session is Penn Leung, an award-winning PR Director at CCG with a proven track record of leading global campaigns for heavyweights like Citi, Philips, HTC, Belkin, and Cyberport. Penn will be sharing the exact methodologies her team uses to elevate multinational brands, giving you the practical tools to navigate the PR industry with complete confidence. Bring your specific cross-border marketing challenges to our open Q&A, and learn how to turn your communications strategy into a measurable engine for international growth.