Shenzhen International Consumer Electronics and Home Appliances Exhibition (Autumn)
About This Event
When Is CHWE 2026?
CHWE 2026 β the 7th Global Cross-Border E-Commerce Exhibition (Shenzhen) β takes place from September 3 to September 6, 2026 at the Shenzhen Convention & Exhibition Center (Futian District). The four-day event is organized by Chuhai Wang (εΊζ΅·η½) and is one of China's most comprehensive cross-border e-commerce trade platforms.
What to Expect at CHWE 2026
CHWE 2026 brings together the complete cross-border e-commerce ecosystem across 30,000+ sqm. Over 400 exhibitors cover every link in the cross-border value chain: major platforms (Amazon, Temu, TikTok Shop, Shein, Shopee, Lazada), DTC brand companies, logistics and fulfillment providers, cross-border payment solutions, overseas marketing agencies, and source market suppliers. The event's signature feature is its full-industry-chain connectivity β everything a cross-border seller needs in one venue. High-level conference tracks cover platform operations (Amazon, TikTok Shop, Temu), international market entry strategies, product sourcing methods, logistics optimisation, and brand building. Seller success stories, legal compliance workshops, and supply chain matchmaking sessions round out the programme.
Who Should Attend CHWE 2026
Cross-border e-commerce sellers at every stage β from pre-launch startups to established mid-size exporters β will find immediate value. DTC brand founders looking to expand beyond a single platform should attend the platform strategy sessions. Logistics providers and cross-border payment companies use CHWE to meet their next clients. Overseas marketing agencies and source market suppliers attend to connect with active sellers actively sourcing new solutions.
How to Register for CHWE 2026
Online pre-registration is free and available via the official CHWE portal (link on SZMeetups). Trade visitors are encouraged to pre-register to receive their visitor badge by mail or to collect it quickly on arrival. On-site registration is also available. Pre-registered buyers may access the buyer matchmaking service to pre-schedule appointments with exhibitors.