GTC2026 Global Traffic Conference (Shenzhen)

GTC 2026 Global Traffic Conference (Shenzhen) is China's leading conference and trade show for brands and sellers pursuing international growth, organized by Baijing (白鲸出海) and held at the Shenzhen Convention & Exhibition Center (深圳会展中心). GTC — Global Traffic Conference — is the definitive event for Chinese companies looking to reach global consumers through digital channels.

When is GTC 2026?

GTC 2026 runs April 23–24, 2026 at the Shenzhen Convention & Exhibition Center in Futian District. The event opens at 9:00 AM both days. Conference passes range from ¥99 for exhibition access to ¥299 for full conference admission.

What to Expect at GTC 2026

GTC 2026 occupies over 5,000 sqm with 200+ exhibitors and 5,000+ attendees across its two-day program. The exhibition floor showcases cross-border e-commerce platforms (Amazon, Shopee, Lazada, TikTok Shop, Shein, Temu), digital marketing agencies, social commerce strategies, app developers targeting overseas markets, e-commerce SaaS tools, and global market expansion services. The conference program features the Whale Awards (鲸鸣奖) recognizing outstanding overseas marketing campaigns, the Cross-Border E-Commerce Summit, Game & Entertainment Overseas Summit, and Global Traffic Strategy Forums. One-on-one meetings with platform representatives are available to registered attendees.

Who Should Attend

GTC 2026 is designed for cross-border e-commerce sellers, DTC brand founders, app developers, digital marketers, agency representatives, platform business development managers, and anyone building a global brand from China. Whether you're already selling internationally or planning your first overseas launch, GTC delivers actionable market intelligence and direct platform access.

How to Register for GTC 2026

Register online at www.baijing.cn/gtc2022. Exhibition passes start at ¥99; full conference passes are ¥299. Early bird rates may be available. The 1-on-1 meeting system opens to registered attendees 48 hours before the event.