2026 Shenzhen International Tourism Scenic Area Equipment and Amusement Park Exhibition

The tourism scenic spot industry is undergoing a dual transformation of digital transformation and consumption upgrading. In 2025, China's tourism economy will usher in unprecedented development opportunities. With the diversification of consumer demand, the release of policy dividends, and the empowerment of technology, the tourism industry is becoming an important engine driving economic growth. The Ministry of Tourism is promoting a consumption boost plan, optimizing visa policies (such as 240 hour transit visa free), increasing investment in key projects, lowering the threshold for enterprise application, and supporting the transformation of scientific and technological innovation. These policies provide strong support for the rapid development of the tourism industry. Transportation and infrastructure improvement: The increase in transportation capacity such as aviation and high-speed rail, as well as the expansion of the self driving tourism market, have promoted the deep integration of transportation and tourism, forming a spatial pattern of "urban agglomeration+tourism", further promoting the growth of the tourism economy. In the future, the tourism industry will not only provide consumers with richer experiences, but also bring more development opportunities to related industry chains.

As a leading city in China's reform and opening up, Shenzhen's tourism market development is closely linked to the city's growth. Since the 1980s, Shenzhen has rapidly risen from a border town to an international metropolis, attracting a large number of domestic and foreign tourists. During this process, the tourism market in Shenzhen has gone through a process of development from scratch, gradually forming a market pattern dominated by business tourism, leisure vacation tourism, and cultural tourism. In recent years, the development background of Shenzhen's tourism market has also received strong support from national policies. The National Tourism Administration and other departments have introduced a series of policy measures to encourage the development of the tourism industry, improve the quality of tourism services, and promote the transformation and upgrading of the tourism market in Shenzhen. The government has also actively promoted the integration and development of the tourism industry with technology, culture, sports and other industries, providing strong guarantees for the sustained prosperity of the Shenzhen tourism market.

The 2026 China (Shenzhen) International Tourism Scenic Area Equipment and Amusement Park Exhibition will open at the Shenzhen Convention and Exhibition Center from March 20-22, 2026. Excellent enterprises from all over the world will be invited to participate, focusing on cutting-edge products and technologies such as intelligent facilities, characteristic amusement equipment, and ecological environmental protection equipment in scenic areas. The exhibition will comprehensively showcase smart tourism systems, amusement/amusement facilities, sightseeing transportation facilities, leisure and tourism facilities, landscape lighting facilities, low altitude flight and entertainment projects, public health facilities, planning/operation/training, commercial/sports facilities, project promotion, and other formats in scenic areas. From theme parks to indoor music parks, metaverse applications, and outdoor tourism, various sub sectors will provide you with an efficient platform for business negotiations and technical exchanges. Assist in grasping the pulse of the industry, Expand business territory.