
IEAE 2026 β the Shenzhen International Consumer Electronics and Home Appliances Exhibition (Autumn Edition) β runs from September 3 to September 6, 2026 at the Shenzhen Convention & Exhibition Center (Futian District). The four-day event is strategically timed ahead of China's massive Q4 shopping season, giving brands the ideal platform to preview and source new products for Singles' Day, Black Friday, and Christmas sales cycles.
The autumn edition of IEAE is one of South China's largest consumer electronics and home appliance trade fairs, spanning 40,000+ sqm with over 600 exhibitors. The exhibition covers smart home appliances, smartphones and accessories, wearable devices, audio-visual entertainment electronics, personal care electronics, smart kitchen appliances, and air treatment products. The AI Smart Home Appliances Zone is the standout attraction, showcasing the latest voice-controlled, app-enabled, and AI-powered home appliances from leading Chinese brands. The Consumer Electronics Sourcing Hall is purpose-built for international buyers, featuring factory-direct representatives from OEM and ODM manufacturers ready to discuss custom orders and volume pricing. Autumn new product launches are a key feature, with brands using IEAE to unveil products targeting the Q4 retail season. Overseas buyer procurement zones offer dedicated matchmaking services for international retail chain buyers and import agents.
Consumer electronics importers and exporters should attend to source new products and meet OEM/ODM manufacturers. Retail chain buyers β both international and domestic β use IEAE to discover new brands and negotiate Q4 inventory purchases. Smart home appliance companies showcase their latest AI-powered products to a highly targeted trade audience. E-commerce category managers from platforms and online retailers evaluate the latest consumer electronics for upcoming seasonal promotions.
Trade visitors can pre-register for free via the official IEAE registration portal (linked on SZMeetups). Pre-registration is recommended to avoid on-site queues and to gain access to the buyer matchmaking service. On-site registration is available. International buyers are advised to bring their business registration documents to access factory-direct pricing discussions in the sourcing halls.